We set out to build Pay-Later and Cendol Credit as a tool to help people make the most of their money and manage their spending responsibly. Our mission is when we thought of this idea is to empower our customers. Empowerment for us means that customers are always in control of their finances, and in this, giving them a choice on how they pay for their purchase.
So, when we went to the drawing board, we have 3 guiding principles:
1. Take it slow
Cendol customers should only ever spend what they can afford to pay back. To make sure of this, we take time to get to know our customers before enabling them to spend more. Cendol sets sensible initial spending limits that increase gradually over time. We assess every order request using our proprietary real-time Repayment Capability Check to determine spending capacity and a customer’s ability to repay on time.
2. Help customers avoid Late Payments
It’s good for Cendol when people pay on-time or early, not when they pay us late. We will only charge a late fee if customers miss a payment. But first, we will do everything we can to help customers avoid this, including sending reminders leading up to the payment due date and an alert after a payment has failed. So, make sure that phone number you registered with us works.
3. Happy customers make even more happy customers
Cendol looks to create a happy shopping environment on our site, and in the future hopefully with brick and mortar stores. We hope that people enjoy the Pay-Later service that we are bringing into the market, and with that, spreading the word to their friends and family. Everybody wins when customers have a great experience. A big part of that is being committed to responsible spending and keeping our service simple, honest and transparent.